The idea in general was to create a modern responsive design landing page template to work with the Marketo marketing platform. The goal was to create standardized components that would allow individuals to quickly build consistent landing pages for marketing campaigns.

When utilized in Marketo, the template allows users to easily select which fields they would like to use for their particular landing page content via a drag and drop interface. By building each section with modules, consistency is maintained and brand guidelines are adhered to.